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HELLO DEARS AND WELCOME TO MY BLOG! I dedicated my entire career to fashion and always admired its creativity, ingenuity, resilience and the ability to make us look and feel good. But unfortunately fashion also can be polluting, wasteful, and unfair to its own workers. So I could no longer justify that looking and feeling …

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Wool – the fiber with sustainability built in by nature

It’s been a few millennia since mankind started using wool to protect themselves from the elements by making it into clothing and house decor like rugs and blankets. For all that time it’s been loved by everyone for its soft and cozy feel and for its wonderful natural properties: Wool offers all weather practically: not …

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Leather:from the Stone Age to the 21st century – time to move on? part 2

Credit: Happy Ginie PART 2 – THE FUTURE OF SUSTAINABLE LEATHER INDUSTRY The global “leather alternative” market, currently valued at $25 billion, is projected to reach $45 billion by 2025. This almost 100% increase is a proof that fashion brands are looking for more sustainable non-animal leather alternatives to tap into the growing market share …

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How many jeans do we really need – part 2

PART 2 – DENIM (R)EVOLUTION IS HERE! Credit: G-Star Raw pART 1 After several decades of unregulated and environmentally destructive practices, denim industry is finally cleaning up its act. As one executive from the Spanish denim finishing company Jeanologia said in River Blue documentary in 2016, “three years ago, about 16% of the jeans in …

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