Materials

Wool – the fiber with sustainability built in by nature

It’s been a few millennia since mankind started using wool to protect themselves from the elements by making it into clothing and house decor like rugs and blankets. For all that time it’s been loved by everyone for its soft and cozy feel and for its wonderful natural properties: Wool offers all weather practically: not …

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Leather: from the Stone Age to the 21st century – time to move on? part 1

PART 1 – ENVIRONMENTAL AND SOCIAL IMPACT OF LEATHER I want to admit from the very beginning of this post: this is a sensitive subject for many people and it was not easy for me to write about it. It is also a very important subject within sustainable fashion discourse. Did you know that leather …

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Leather:from the Stone Age to the 21st century – time to move on? part 2

Credit: Happy Ginie PART 2 – THE FUTURE OF SUSTAINABLE LEATHER INDUSTRY The global “leather alternative” market, currently valued at $25 billion, is projected to reach $45 billion by 2025. This almost 100% increase is a proof that fashion brands are looking for more sustainable non-animal leather alternatives to tap into the growing market share …

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How many jeans do we really need – Part 1

PART 1 – DENIM’S SUSTAINABILITY ISSUES There are an estimated 6 billion pairs of jeans made every year! An infinite number of styles, colors, washes, finishes and trends that keep changing every season. Shades ranging from classic blue, to light blue and white, to dark, grey, black and various seasonal colors. From a clean basic …

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How many jeans do we really need – part 2

PART 2 – DENIM (R)EVOLUTION IS HERE! Credit: G-Star Raw pART 1 After several decades of unregulated and environmentally destructive practices, denim industry is finally cleaning up its act. As one executive from the Spanish denim finishing company Jeanologia said in River Blue documentary in 2016, “three years ago, about 16% of the jeans in …

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Keep calm and save your cotton t-shirt – Part 1

PART 1 – WHAT’S WRONG WITH YOUR COTTON T-SHIRT One of the most common items in everybody’s wardrobe is a cotton t-shirt. We all love those cool logo tees from our favorite brands and designers or those with probably a thousand reiterations of “keep calm and carry on” phrase printed in any possible context. Yet …

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