Sustainable Fashion

Wool – the fiber with sustainability built in by nature

It’s been a few millennia since mankind started using wool to protect themselves from the elements by making it into clothing and house decor like rugs and blankets. For all that time it’s been loved by everyone for its soft and cozy feel and for its wonderful natural properties: Wool offers all weather practically: not …

Wool – the fiber with sustainability built in by nature Read More »

How many jeans do we really need – part 2

PART 2 – DENIM (R)EVOLUTION IS HERE! Credit: G-Star Raw pART 1 After several decades of unregulated and environmentally destructive practices, denim industry is finally cleaning up its act. As one executive from the Spanish denim finishing company Jeanologia said in River Blue documentary in 2016, “three years ago, about 16% of the jeans in …

How many jeans do we really need – part 2 Read More »

Keep calm and save your cotton t-shirt – Part 1

PART 1 – WHAT’S WRONG WITH YOUR COTTON T-SHIRT One of the most common items in everybody’s wardrobe is a cotton t-shirt. We all love those cool logo tees from our favorite brands and designers or those with probably a thousand reiterations of “keep calm and carry on” phrase printed in any possible context. Yet …

Keep calm and save your cotton t-shirt – Part 1 Read More »

Scroll to Top